Every blogger in this digital market has only one aim to get more organic traffic to blog. But every time we talk about it, the first thing that keeps striking in our mind is, of course, the SEO.
The reason is for blogs, search engine optimization plays the huge role when it is about driving highest amount of traffic. But to drive traffic from search engines is quite hard. There may be many ways out in the industry. Some of them are useful, and some of them might be harmful too.
However here in this post, I am going to share tips just only to make your blog posts search engine friendly.
This is one of the great techniques to drive more traffic to your blog from search engine. If you make your old post SEO friendly, you will undoubtedly continue to get traffic from the search engines.
But you need to make sure that whether it is perfectly SEO optimized or not.
You can even check out SEO checklist and make a note about what kind of SEO things you need to take care on your blog. Even this article will help you how you can build new post that is SEO optimized.
I recommend you to don’t ignore SEO because this way you are not only losing the traffic but possibly the conversions as well. So you should improve your post for the search engine.
How to Write Perfect SEO Optimized Articles in WordPress
Tip #1. Pick Topic To Write On
Yes, we all know content is the king. So typically without it, you can’t get what you actually want. First of all, pick a topic that you want to write on. Make sure you choose a topic that is relevant to your blog niche. (Understand the Ways to Find Money Making Blog Niche). If you have built your blog based on technology, then you can write about latest technology stuff. That topic might be from the trending things right now, latest tech update news and so on.
It is essential that you pick the blog topic, which suits to your blog niche. And the most important thought, “What’s your targeted audience wants from you?”
Tip #2. Keywords for Your Post
Once you pick the topic for your blog, the other primary thing that you need to do is Keywords Reseach. It is also the other vital game. If you wish to optimize the chances of Google search result rankings, then you need to concentrate on your keyword correctly.
To find the right keywords for your article, think about your targeted audience. Research and understand what their mindset are like? What they are searching for? What their basic need to search? And lot more.
Make a list of such things and based on that perform keyword research.
Pro tip: Do not forget to add LSI keywords in the list.
Tip #3. Take Advantage of Keyword Research Tools
Once you have made a list of assumption keywords for your article, all you need is to make use of keyword research tool. KW Research tool will help you to check the competition and the search volumes of focus keywords that you wish to include in your SEO Optimized article.
After researching on keywords, you will get the proper idea about how you can write an article that is SEO optimized.
Tip #4. Post Title That Includes Keywords
Your post title is everything that makes sense to Search Engine that what is your article about.
It is important that pick the title which speaks a lot about your article.
For that, you have to be very selective in your writing and need to ensure that you include the focus keyword in title and article as well.
Let’s take an example: I have targeted keywords “Migrate from Blogger to WordPress“ in one of my posts. Wherein, I wrote a title which includes this keyword, “How to Migrate from Blogger to WordPress?”
Overall write article title optimized with targeted Keywords, which convey the message to users and search engine to understand what is your article all about.
Pro Tip: Keep your SEO Title in between 65-70 characters (Including space).
Tip #5. Build Proper H1, H2, H3, etc. headings
Once selecting the title of your article, you need to take advantage of heading and subheadings into your article. Try to add focused keywords into the H1, H2, H3, etc. headings.
Automatically, any SEO-optimized theme, the post title uses an H1 heading tag. So for the subheading you need to use an H2, then H3 heading and so on.
When you are writing any long post make sure you use proper heading tags because it is great for SEO optimization.
Tip #6. Build Unique Article
Moving on once you write after the H1, H2, H3 headings, all you need is to build a unique article on the topic that you have a pick.
Below are quick ways to craft SEO Optimized Articles:
- Write Less and Say More
- Hold these Outstanding Writing Skills
- Best Content Writing Tools
- Secret Ingredients to Make your Blog Post Viral
Tip #7. Post Meta Description
The post meta description plays a huge role in search engine ranking. Many of experts say Meta description of the article does not add value to search engine ranking. But I say this is completely wrong.
Writing a perfect meta description, which includes a summary of the article and targeted keywords will help to increase search engine ranking. This is the best practice which I follow.
Pro Tip: Try to Keep Meta Description in between 155-160 words (including space).
Tip #8. Take Advantage of SEO and Set proper keyword Density in Your Post
While writing a unique article, this is important that you ensure to add focused keywords appear in your article. To compare that keyword density essential.
The best practice is to add each targeted keywords by maintaining keyword density in between 1-3%. The best practice is to keep max 1% keywords density in the article.
But how to calculate Keyword Density? Let me share the simple formula with you.
Search and count how many times you have added a keyword in the article body.
Count total words in the article body.
Now the formula will be like
((Numbers of times keyword added in Article body x 100)/Total Word Count of the article body) = Keyword Density
For Example, You have added keyword 4 times in the post, and total word count of an article is 1650 then the formula will work like:
((4 x 100)/1650) = 0.24% Keyword Density
Tip #9. Include Relevant Images with ALT Tag attributes in Your Post
A blog without images can’t win the race. Because images are more capable of grabbing the attention of people as compared to text only sites.
But there is one big truth that Google can’t read images. Because text is the only thing that Google recognizes. So to make sure that search engines can understand that what the image is about. For that, you need to use the proper image names.
For instance, if you use an image in your article that speaks about Blogging then make sure that you name the image with “How To Blog” and use the exact words in Alt Tag. However, doing this manually it is a bit of time-consuming, but there is one best WordPress plugin available that can make your task easy to make your image SEO friendly.
The SEO Friendly Images WordPress plugin will automatically add the name of the image as its “alt attributes (alternate text)”. So if anybody searches for an image in Google Image Search, then they will land on an image in one of your blog posts.
Tip #10. Create Proper Categories and Tags
Proper categorization of each blog post will help to optimize whole blog search engine friendly. This will indicate that you have good blog structure.
Adding tags can be also helpful in SEO. Adding keyword based and search based tags can help to improve search presence of your individual post.
Tip #11. Post Interlinking and Anchor Text
This is one of the essential steps while writing an article. Especially when your blog has a very high bounce rate. At that time this idea is great by a link back to your old blog posts. This will increase the chances for readers to stick around your blog for longer.
By interlinking posts, it helps search engine to re-crawl these old posts. Even this will help you reduce the bounce rate and another essential SEO factor. But you need to also make sure that you fill out the post title with the primary keyword for the article that you are linking to.
Tip #12. Post Permalink
The permalink is what add up to your blog post’s link to let the readers get directed towards it. Many of the users use their post title as the permalink, and thus you would think what the importance of a permalink.
For instance, if your article is about “An Exclusive Guide To Write Killer Blog Post,” now if you use the same title as your permalink then it would hurt your SEO. The reason is the words, ‘An, To,’ and these are skipped by the search engines, to save their disk space and speed up the indexing.
pYou need to avoid having these stop words in your permalinks. The permalink you can use for your post is rather ‘exclusive-guide-write-killer-blog-post.’ So only eliminate the stop words.
And yes one important thing, if you have already published the post without removing the stop words never change your post permalink then after.
# Quick Round Up
- Choose a topic to write on, and that is relevant to your blog niche.
- Find keywords for your article that you need to include into your article.
- Make use of keyword research tools to find the search rank and competition of those keywords.
- Post title should include those keywords so it could be easy for your reader to reach to you.
- Build proper H1, H2, H3, etc. headings that even adds keywords.
- Once you have keywords, a title of the post headings and subheadings build a unique article.
- Post meta description is what the reader can have the idea of your post, so it is essential for your post to have meta description of your article.
- Set proper keyword density in your post that doesn’t go beyond 6-7% or based on the length of your keyword you keep it on 3-5% because this is the best way.
- Add relevant images with alt attributes in your post that also adds focus keyword in the alternate text.
- Create proper categories and tags into your post.
- Post interlinking is the best way to put your old articles in front of your readers.
- Post permalinks it what makes the reader grab the idea of your post.
I know I have talked about keywords too much in this article because having keywords is the post title, description, into alt attributes of image, permalinks, heading and subheading, and even in the meta description is evident. Because based on the keywords your readers will reach you quickly. I have also talked about keyword density, because if the keyword density is low, then it will prove that your article is not a scam. Also, interlinking posts can improve your ranking.
If you also want to optimize your old articles, then you must follow the above given steps, and you will successfully turn those old posts into SEO friendly posts.
So this was everything about Search Engine Optimized Article on WordPress. Follow these detailed steps that you can follow to SEO optimized article on your WordPress based site.
Ask here, and I will get back to it very soon.