An essential element of SEO is site crawling, and if bots can’t crawl your blog or website efficiently, then you might notice that relevant pages on your site aren’t indexed in search engines like Google and other search engines too.
However, the Google crawl rate is the frequency with which Google bot visit your site and then it can vary from hours to weeks. If your blog is with accurate navigation helps in deep crawling and indexing of your blog.
Sites like news it is crucial that Google bots index their site within minutes of publishing the NEWS. This happens only when Google bots can crawl for that site very soon after publishing something on the site.
To optimize the site crawl rate, there are lots of things, and you will get faster indexing by the search engines. To crawl the sites for indexing and ranking search engines use spiders. Your site can only be added in SERPs if it is in search engine’s index. In other case, consumers have to type in your URL to get to your site.
So this is important that you have a proper and good crawling rate of your blog or site to succeed. So to help you out here I am going to share incredibly excellent tips to optimize your blog or site rate and more radically optimize your website visibility in popular search engines.
Simple Yet Extremely Effective Tips To Optimize Your Blog Crawl Rate
#1. Avoid Duplication
Search engines hate Plagiarism and also copied content cut down the crawl rates. The search engine can quickly pick duplication of content.
So this is essential that you provide relevant and fresh content to your audience. Content can be anything from blog posting to videos.
It is also good to verify that you have no duplicate content on your blog. Content duplication can be between pages or between sites. There are free content duplication resources available online like duplichecker.com. You can use tools likes this to check whether your site content is duplicate or not.
#2. Improve Loading Time
If your blog or site loading time is high, then the probability of getting low crawl rate. But to have this, you need to remember that the crawl works on a budget. If this spends lots of time on crawling your large images or PDFs, there will have no time left to visit other pages on your site.
Suggestions to decrease the page loading time. Here are 15 quick ways to speed up your website.
#3. Update Your Blog Often
A very obvious one, so not too much to describe here; in a word, try to include new and unique content as regular as you can afford and do it often.
You can also include new videos or audio streams to your site. The great solution to this is that you offer fresh and unique content at least 3 times in a week. If you can’t update your site on a daily basis and are seeking for the optimal update rate.
Here are 55+ different blog post types which you can use to update your blog on regular basis and increase chances to go blog post VIRAL.
If you have a static site, then you should try including a Twitter search widget or your Twitter profile status if this is very efficient. This way, at least one part of your site is continuously updating and will be useful.
#4. Add Sitemap
Google loves them. Though it is up for debate whether the sitemap on your site can help with crawling and indexing problems. Many Webmasters noticed they have seen optimized crawl rate after creating and adding a sitemap to their site. So this the reason that SEOs have been talking about this for ages. So without any excuse create a sitemap for your site.
#5. Check Your Server
It is important that you host your blog on a reliable server with good uptime. No one wants Google bots to look at their site or blog while in downtime. In reality, if your blog is down for a long time, then the crawler of Google will set their crawling rate accordingly, and once it is done, then this will be hard for you to get your new content indexed quickly.
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#6. Monitor Google Crawl Rate
You can monitor Google Crawl rate with the help of Google Webmaster Tools, where you can access crawl stats through it. With using this, you can even manually set your Google Crawl rate and optimize it to faster as shown in the below image.
I would recommend you to use this with caution and only when you are actually facing the problems with bots not crawling your blog.
#7. Interlink Blog Pages
I would really suggest you interlink your website pages and this will also help you to gain sufficient PageRank. If you are WordPress user, then you can even use Plugin like Automatic SEO Links, just select a word and an URL and this plugin will switch all matches in the posts of your blog. Apart from this, there are other plugins available that you can use such as Insight plugin with which you can quickly interlink your blog posts.
#8. Optimize Images
Crawlers are now able to read images directly. So, if you are using images in your posts then make sure that you use alt tags to offer a description which search engines can index. If you want to add your images into search results, then ensure that images in your posts are properly optimized. You should consider installing a plugin like Google image sitemap and submit it to Google.
Check out the list of 16 Sites for Free Stock Images
It will help Google bots to find all your images, and you can generate a decent amount of traffic from Google bots if you have been careful of image alt tag properly.
#9. Utilize Ping Services
Pinging is one of an excellent way to show your blog presence; this will also be good for bots to let it know when your blog content is updated and uploaded. There are few manual ping services are available such as Pingomatic, and in WordPress, you can manually include more ping services to ping lots of search engine bots.
#10. Use Robots.txt To Block Access To Unwanted Page
Don’t let the search engine bots crawl for useless pages such as admin pages, back-end folders because we don’t index them in Google and there is no point to let the bots crawl for such part of the site. So I recommend you to edit Robot.txt, this will help you to stop bots from crawling from useless part of your site.
Read Before you Stat: What are the SEO Friendly URL Structures?
These are some of the tips that you can use to optimize your site crawl rate and get good indexing different search engines along with Google search engine. The last tip that I would like share here is, include your sitemap link in the footer of your blog or site. So that bots can easily find your sitemap page, and also they can crawl and index deep pages of your site from the sitemap.
Have you got any other helpful tip? Do share it here with me.
Ask here, and I will get back to it very soon.