How To Optimize Your Site For Bing Search Engine?

Are you looking for a way to optimize your site for Bing search engine? Then you land on right place. Read this article and find how you can optimize your site for Bing search engine.

Whenever we talk about search engine optimization, we are likely to refer to most used search engines. At the time of writing, the two most famous search engines comes forward that is Google and Bing. Just wanted to highlight that Yahoo search engine is also gearing up now. Today, I will be talking about search engine optimization for your site on Bing search engine, and few of the working ranking factors for Bing Search Engine.

Few most common questions are answered:

  • How do I achieve top positioning in Bing?
  • What do webmasters require to know and do search engine optimization?
  • I want to do search engine optimization for Bing – what should I do?
  • How is Bing different about search engine optimization?
  • Are there any actionable tips for successful ranking on Bing search engine?

Referring all of these questions I searched about Bing first on the internet and found few cool elements to do search engine optimization for Bing search engine, which may be a useful webmaster.

Optimizing a site for Bing search engine is no more different from optimizing for Google search engine. Thus, it is essential that you know how to optimize your site for Bing.

Now let me share few tips with you to get your site to rank better in Bing search engine so that you can drive quality traffic to your site.

But before we understand the process of optimizing your site for Bing, we will see what Bing prefers? So let’s get started!

#What Bing Prefers?

#1. Keyword

When you choose any keyword to include into your content there are certain things that you need to keep in mind:

  • Keep the keyword clear
  • It has to be readable
  • It should be relevant to the content
  • And regular updates

#2. Age of Domain

Bing takes into consideration the level of trust and the reader’s loyalty to your site. This is why it desire the age of your domain that means then older, the better!

#3. Preference To The Locals

The most essential factor that influences your ranking in Bing search engine is the preference provided to the local resources. Thus, if your site is remote geographically, then you will have low rankings in search engines than the competitors who are close by.

So, these are the preference on how Bing search engine prefers the activities of different resources on the internet. Now, time to look at the process of optimizing your site on Bing to bring more and more traffic to their site.

How to Optimize Blog/Website for Bing?

How To Optimize Your Site For Bing Search Engine-

There is one good news that lots of best practices for optimizing your site for Google hold good for Bing also. However, we still need to understand the technology of optimization that is distinct to Bong in many cases.

#1. Webmaster Tools

As like, Google Bing also provides free Webmaster tools which help you learn about your site’s presence on the internet. The Webmaster tools of Bing can help you to Submit URLs, Ignore URLs, Geo-target, and Verify ownership. It also uses other tools to configure your site.

With these webmaster tools of Bing, you get reports for your site adding Page Traffic, click through rate, average position and search visibility on Bing search engine. Another report adds a list of inbound links, crawl information, keyword in searches, and techniques for on-site optimization.

There are certainly other tools which are provided by the Bing webmaster that is diagnostics tools.


To find approximate search volume for a particular keyword in Bing search engine, you can use Keyword Research tool. There is also Link Explorer tool available that helps you in finding backlinks to any URL and filters them. You can even use SEO Analyzer tool which provides you a visible tour of your site to find on-site optimization tips and suggestions.

#2. Technical Requirements

There are certain technical points on which Bing focuses when it ranks your site. So be careful about them!

Page loading speed: Loading time of your site page should be less and your site page should faster.

301 redirects: However, in any case, you have moved your site content between sites, then you should use 301 redirects for the purpose.

Sitemap: Your site’s sitemap should be updated and clean .if any unnecessary URL is there, you should remove it.

.txt: File-like .txt helps Bing robots to grab the idea what to crawl and what not to.

Canonical tags: Bing search engine now acknowledges canonical tags like rel= that help Bing in identifying which page is original and which is not.

#3. Local Listings

This search engine also favors site’s entire local listings are well optimized. So this essential part to be active in the local.

#4. Reliable Backlinks

We all know the importance of backlinks when it is a question about search engines rankings. As like Google in a case of Bing, backlinks are equally essential. One current study shows that 50% – 52% of backlinks of sites in the top 30 Bing results which had keywords in anchor text. This is 10% more than Google. So you need to make sure that you build authority backlinks from legitimate sites.

#5. Social Activity

One of the major factors that play a huge role into reaching high ranks on Bing is being active on the social media channels. Your site should have some followers, shares, and likes. To arrive at this, you can take advantage of Facebook, Twitter, and Google+.

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If you also want to make lots of shares of your content then don’t forget to put social sharing button of all the major social networking platforms on your site’s web page. So the audience can easily share your content, and you will get more likes and comments and even more new followers.

#6. On Page SEO

Similar to the Google, Bing also supports all kinds of on-page optimization techniques. So ensure that your site has all the given below method.

  • Appropriate title tag
  • Description
  • Meta tag
  • All images on your site should have alt tags
  • Heading tags to individual text
  • Targeted keywords for every article

You also need to make sure that before writing any article, you research well for the appropriate keywords for your article. This will help you get good ranks for few particular keywords.

#7. Optimization of Navigation Structure of Site

To help in the fast crawling of Bing, you should focus on optimizing the navigation structure of your site. So to optimize navigation structure of your site, you need to improve URLs of your article so make them SEO friendly, site maps, faster navigation menus, etc.

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With the use of RSS feeds and XML sitemaps, you can make sure your article is indexed by Bing bot FLASH and AJAX content is not suggested as Bing is not able to interpret them well.

#8. Reduce Bounce Rate

Reduction of bounce rate on your site is one of the most important steps in Bin search engine. Bounce rate is determined as the rate that the site visitors leave your page after visiting only one page of your site. However, there are many different reasons for the site’s bounce rate:

  • Site’s navigation is not okay.
  • Not compelling or attractive content on the site
  • Site page don’t provide additional links for the valuable information

So make sure that you offer unique and helpful content that can link to few other exciting internal pages of your site. Useful and attractive content plus faster navigation can help you keep your visitors engaged with your site, and the bounce rate will be decreased.


Nowadays Bing is a very famous search engine. It has now become the second most essential search engine after the search engine giant Google. The popularity of this search engine is growing rapidly and will undoubtedly continue to grow in the future. Once you rank well on a search engine like Bing, you will not only present with more organic traffic but also build a bright path for the future of your site!

Any question?
Ask here, and I will get back to it very soon.