How to Setup FeedBurner: A Beginners Guide to Setup FeedBurner for WordPress

Seeking for a guide that helps you setting up FeedBurner for your WordPress blog? Here I am with the definitive guide that will direct you set up FeedBurner for your RSS feeds.

Every major blog is utilizing FeedBurner to set up their RSS feeds, just because this is a free feature rich system that you can’t turn down. FeedBurner offers statistics, feed optimization option, feed publication option, and a lot more things.

Establishing FeedBurner and Google Analytics is a must for each and every WordPress blog. In this article, I will show you how you can set up your RSS Feeds for WordPress using FeedBurner and how you can use it to help take your blog to take the next level.

However, before that, you should know what is RSS, What is FeedBurner and why it is essential for WordPress blog?

How to Setup FeedBurner in WordPress?

Guide to Setup FeedBurner for WordPress

#What is RSS?

The quickest way to receive latest posts from your favorite blogs is to subscribe to their RSS using feed readers like Google Reader, Netvibes, Bloglines.

RSS stands for Really Simple Syndication that retrieves the most recent content from the sites you are interested and brings them into your feed reader where you can read them all in one location instead of visiting each site separately.

#What is FeedBurner?

Most of the WordPress blogs have RSS feed that is detected automatically by commonly used feed audience when the blog URL is included in the audience.

But, if you wish to make it more obvious and quick for your audience to subscribe using RSS, or wish to know exactly how many people subscribe to your blog subscription list then the option is to include a FeedBurner RSS feed and email subscription to your blog.

#Why FeedBurner is Essential For WordPress?

FeedBurner is free web service that enhances bloggers ability to manage their RSS feeds and keep tracking the usage of their subscribers. This free service which is loaded with options which you don’t get with the default WordPress feed, which are:

  • Statistics about your RSS Subscribers, thus you can study and optimize your blog posts.
  • Provide your users multiple options to subscribe to Email, and few other feed readers such as Netvibes, Google and few more.
  • Social proof like subscriber count.
  • It offers an option to customize your feeds like modify your blog post headings, branding and a lot more.
  • Option to ping amount of feed-reading services once you published your blog posts.
  • Incorporate Google Adsense to monetize RSS feeds.

There are a couple of points to take care of:

  • Whenever you start a new blog, ensure that you burn the feed from the very first day.
  • From SEO standpoint, it is a splendid idea to use a brand name or keyword in your feed name. This makes it easier to identify among some other feeds.

Just with the short list of features, and few essential things, you can see that it is a must have for all WordPress bloggers. Now, let’s move onto setting up the FeedBurner Account.

Guide to Setting Up FeedBurner for WordPress Feeds

Step #1. Claim Your Feed on FeedBurner

First, you will require having a Google account where any Gmail account will work. Then, visit the FeedBurner service page to begin this procedure.

In the very first step, you need to type a link to your WordPress Site Feed. If you have SEO friendly WordPress Blog URL structure, then make sure your feed link should be like Then click on Next button.

Claim your Feed

Step #2. Choose Title and Feed Address

Now, you need to select the title of your Feed and the address of your feed. I recommend you to keep the title of your feed the same as your blog. It is great to keep your feed address short and memorable as shown in the given below image.

Give your feed a title and feedburner address

Step #3. Visit Feed Management

Technically your feeds are created by WordPress. Thus you don’t require to follow the steps anymore. Just tap on the Skip directly to Feed Management.

Step #4. Go to Optimize Tab

Once you did that you will be presented with a page with a link to tons of blogging platforms. Neglect all that as we will revisit them in this post.

Step #5. Optimize Your Feeds

Here in this tab you need to ensure that you have Browser Friendly option activated, Smart Feed activated, and FeedFlare activated. You can enable other services too if you wish to, but these 3 services are a must have.

BrowserFriendly: This service optimizes your feed’s appearance in most of the web browsers and makes it easier to subscribe to.

SmartFeed: Makes your RSS feed compatible with all feed readers.

FeedFlare: Provide your users the option to share your feed on social networking sites by just putting a small footer at the end of every post.

You can activate Link Splicer, if you have tons of links saved to social bookmarking sites like Stumbleupon,, and few more.

With Feed Image Burner service, you can include a logo to your feed.

Step #6. Publicize Your Feed

To publicize your site’s RSS feeds, there are certain services in Publicize tab that you need to activate. Those services are listed below:

Email Subscriptions: Automatically send an email update to your subscribers each time you update your site.

Ping Shot: This service helps to speed up the reach of your content by sending a quick notification to certain essential services when you update your blog.

FeedCount: This service lets you display a dynamic graphic on your blog showing off your subscriber count.

Socialize: By default tweet your feeds content to Twitter.

You can even activate BuzzBoost if you wish to promote your site on another site that you manage.

Step #7. Monetize Your Feed

If you are using Google Adsense on your blog, you can make extra money by only enabling it in your feed. The only thing you need to do is sign up for Google Adsense and follow their direction, and that’s it.

Step #8. Analyze Your Feed and Optimize

Once you have followed all the above steps, then you can click on Analyze tab. Most likely you will see a screen like as shown below.

analyze feedburner to and setup the feeds

Provide it up to 24 hours, and you will begin seeing numbers there. Utilize the subscriber count, clicks, and other helpful data to optimize your blog. Look what your users like and dislike with this stats, and then concentrate on the type of posts that your readers like and enjoy.

How to Integrate FeedBurner into WordPress?

Even if you have setup your feed with FeedBurner in the above-given steps, however, you have not yet actually integrate it into your WordPress blog yet. The first thing you wish to do is stop diluting your RSS feed and make it one.

You require to build a redirect, thus when readers try to visit those users are redirected to your Feedburner feed page. By this way, you can monitor your subscribers on your site.

There is one plug available that is FD FeedBurner that lets you build this redirect quickly. You can also redirect your RSS feeds using .htaccess file.

Also Read: Redirect WordPress Default RSS Feeds To Feedburner with .htaccess

Most of the WordPress Themes are now coming with FeedBurne. If your blog theme is not compatible, then use the plugin that I have mentioned above or update .htaccess file as guided in this article.

How to Include Email Subscribe Box on Your Blog?

Step #1. First of go to Publicize → Email Subscriptions. Activate the service and then copy the HTML code in the subscription management.

setup email subscriptions for feedburner feeds

Step #2. Now, go to your WordPress dashboard. Then go to Appearance → Widgets.

Step #3. Here, drag and drop the Text Widget to the sidebar and paste the HTML code into it.

Step #4. Title that text widget like “Subscribe to email updates” then tap on Save button and close it.

This is it! You have included the email subscription box to your site’s sidebar. If you are good with CSS, then you can also modify the look of your email form with your site theme.

How to Include RSS Subscription Icon on Blog?

Nowadays, most of the WordPress themes has few very cool RSS functionality built-in. If yours doesn’t, you can add RSS feed as follow:

Step #1. Under Publicize tab, tap on Chicklet Chooser option and here copy the HTML code from the bottom of the page.

setup Chicklet Chooser for feedburner feeds

Step #2. Then go to your WordPress dashboard and then visit Appearance → Widgets. Here drag and drop the text widget to the sidebar and paste the HTML code into the text widget. Save all the changes by hitting save button, and that’s it.

RSS chicklet is included to your site. You can put an RSS feed subscription icon anywhere on your site where your readers can see it.

How to Redirect Your Blog or Site’s Feed to FeedBurner?

Until you redirect all your site feed to FeedBurner, you will not get exact subscriber numbers because few of your readers subscribe using your original site feed.

Step #1. First off, install FD FeedBurner plugin, then visit Settings → FeedBurner under your WordPress Dashboard.

Step #2. Then enter your FeedBurner feed URL like http://feeds/ and save the changes by only hitting Save Changes button.

Now, all your feeds by default redirected through FeedBurner, and you will be able to monitor your subscriber numbers correctly.


As a free option, FeedBurner is the excellent service for setting up your RSS feed for WordPress. So if your site does not have FeedBurner, then get it right away and integrate this service with your site.

If you face any problem while setting up your RSS feed, then do let me know I will get back to it very soon.

Any question?
Ask here, and I will get back to it very soon.