In a bid to give their readers best available content, businesses have raised their budget for the same. Consequently, tools to improve content marketing have also been on the rise. However, though these devices have been named as tools to help content marketing, many of them were in existence years before content marketing became a vital and mandatory element of business. But newer tools are also entering the market, thanks to the high demand for them.
These tools vary vastly in that they perform distinctive tasks and do not tread on each others’ toes. Some help the creation of content, others aid in its distribution and some measure how good your strategy for content marketing has been. Content marketing has an impact on everything related to modern sales campaigns. It is the glue which holds together all aspects of your marketing campaigns. In this post. we’ll take a look at some of these tools.
Brightcove: A medium that cannot be ignored is the role a video plays in content marketing. Statistics show that on-site time for video marketing has gone up by 105%, doubled the number of conversions and jumped 157% in driving organic traffic. Brightcove is a complete tool that creates top quality videos, manages and measures your entire video campaign.
BrandpointHUB: BrandpointHUB’s content marketing centralised collaboration platform enables you to drive results more and lessens the time you take to manage your content. You will get all the need tools for your creating, planning, publishing, reviewing and measuring your content’s effectiveness in one simple platform. Its key feature is that it captures ideas, keywords, personas and themes and reviews comments, content and track revisions.
Acrolinx: It’s great if you are able to create marvellous content. But it’s better to craft stunning content that’s at a scale which is also on-target and on-brand. Acrolinx does this all for you. It is built on a premier linguistics engine and makes great content by essentially ‘reading’ content and guiding your writers so that they can vastly improve on it. It analyzes a whole lot of dimensions that results in you getting unique content. Acrolinx also analyzes readability, your tone and style.
Canva When you require presentations, high quality graphics and other visuals whom do you go to, especially if you’re no hot shot designer and your team is overloaded with work? Canva’s features are so simple to use, besides being incredible, it helps amateurs to fashion top class graphics for social media, covers for e-books, infographics and much more. You can also build professional templates and layouts with it.
Beegit: Beegit is a combination web writing app which allows far spread out teams to work in cohesion and craft exceptional content. Since your calendar, team and communication are virtually put in a single place, all the tools you need to write content are within reach of each other. Its other features are editorial calendar and image CDN.
ClearVoice: This is an all-encompassing content system. It has tools for content creation and tools to simplify the workflow of your production. ClearVoice helps you to generate terrific content ideas, get together your team of creative persons and subject experts and helps in building an editorial calendar in a seamless manner. Its IdeaLab enables you to find out content ideas and streamline the process, measure the performance of your creators and directly post content to industry influencers and your site.
Now we’ll take a passing look at a few content marketing tools that have been around for some time now:
Webtrends offers tools to measure and optimize digital campaigns. Webtrends’ analytic intelligence includes customer intelligence, behavioural segmentation, scoring, targeting and more.
Google Analytics allows businesses to customize reports, measures the impact of their social media campaign and mobile traffic and calculates conversion rates.
Kissmetrics offers visualization tools that show how users interact with your website, mobile products and web apps.
Constant Contact: Use it to design high class e-mails, manage your e-mail category and keep track of results. It also offers tools for online surveys, social campaigns and more.
Parse.ly: This analytics tool helps publishers to keep track of topics and writers, make the best of web trends, make use of recommended topics and promote content that’s in demand.
Raven Tools: With this tool you can detail marketing strategies using metrics that relate to PPC, SEO and social media.
For Social Media
Social media platforms have become big players in content marketing campaigns. You can use them for various tasks and cannot ignore them only because of their huge following. Let’s take a look at the top five.
More than 500 million people are on Twitter. Users can post messages up to 140 characters and can also share videos and photos, send messages, make custom lists and more.
LinkedIn focuses on business. On this online network, you can share links, join groups, write recommendations, add connections, search for connections by industry, company, skills etc.
Facebook, with more than one billion users, gives users the chance to connect with pals, share photos, links, events, videos, join groups etc.
Users of Pinterest tag and share videos and images follow individuals and brands, re-pin visuals and more. It has 50 million+ users.
Google+ enables users organise hangouts, create circles to target messages and organize contacts and more.
As a content marketer, you have myriad schedule-based tasks on your hands. There are hundreds of tools to help you in your job. But what ones should you choose? In this post, I’ve given a list of tools that should be a valued addition to your tool kit. They range from enterprise quality platforms with automated content augmentation to classic tools which will help you to identify and engage with influencers, create great content experiences — and some simple but valuable tools for creating content and overseeing your content marketing campaign.