Each and every marketing tool for promoting e-Commerce stores, products or services, email marketing ranks well among the most influential. This is the only one marketing strategy which is affordable.
Email marketing is especially effective in capturing leads, keeping consumers in the sales cycle, and converting them into successfully paying customers.
Many of the people have invested lots of time into email marketing campaign. And few od them have not received the desired result yet. Are you one of them? This is evident that you are looking for several useful tips and strategies for email marketing, which get better responses for your email campings.
Don’t panic you have now landed in the right place.
If you are hoping to read all of the strategies and leverage email marketing to its full potential, then you will require thinking about the factors which jointly impact the outcome of each email campaign.
In this post, I am going to outline tips for optimizing each and every factor. Use all those factors to get the better email marketing result.
Actionable Tips To Get Better Results of Email Marketing
Tip 1. Use a Trustworthy Sender Name
Sender name is usually the first thing that people see when they open any email in their inbox. And this is also the very first thing which can prompt them to hit the spam button. And you many permanently close the communication channel with your audience. As a matter of fact, there are 43% of email recipients who will mark an email as a spam depends only on the sender name or email address, without even opening that email.
The best advice to prevent this from happening is to stay away from being too creative. Opt for your usual brand name. This will represent your business in the great possible way. You could also give a try blending the name of your marketing associate with your brand name to build a more personal feeling.
Tip 2. Combine Email With Social Advertising
Integrating email campaigns with social advertising can optimize the effect of your email marketing. One great example of US retailer who had targeted around 925,000 email subscribers with regular emails and integrated those emails with the Facebook ad campaign. They found recipients who received both the ads were 22% much more likely to buy an item than those who received only the email.
Tip 3. Write Compelling Subject Lines
In an email, a subject line matters a lot. With a staggering 69% of recipients who have report emails as spam based only on the subject line text. The subject line is one of the critical factors which directly affects open email rates.
So this is the reason that subject lines should summarize and indicate the content of your emails.
Thus makes sure you only promise what you can deliver to your customer. You consumers won’t appreciate feeling misled by an email if the content in your email doesn’t deliver on its subject line promise.
Tip 4. Keep Your Email Content Simple and Relevant
While this is true that the procedure of crafting effective email marketing campaign are complicated. Emails themselves should essentially be simple.
Presenting lots of offers and overstuffing with information can build hesitation and unclearness which often leads to a lack of any action.
While concentrating on a lower amount of offers which are more personalized can optimize the effectiveness of your message.
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Email segmentation in mixture with creative ideas such as offering store credit instead of traditional discount should help you reach this level of personalization and send out more and more targeted email which recipients will better relate to.
The concept of simplicity includes to email formatting as well. A template with a big image, a little text and a dominant call to action, repeated for every offer added in the email, usually works best.
There is one rule thumb to create a simple yet relevant email. And that is the simpler your email content is, the easier to load correctly on distinct devices.
Tip 5. Build a Sense of Urgency
You are very well aware of the reality of your recipients also receives dozens of other messages every single day. This is a huge amount of promotional emails which are sent out on a regular basis. This makes difficult for marketers to grab the attention of recipients and inspire them to take action.
So I recommend you to provide your recipients offers for the limited time duration. In This way, they can feel the urgent need to respond.
For the best impact, make the aspect of urgency a part of your subject line. So that your recipients can grab the idea of the offer and the time limitation too.
Tip 6. Avoid No-Reply Email Addresses
Often we have seen a usage of firstname.lastname@example.org in email campaigns. This looks fine only if you want to keep the one-way communication.
This type of one-way communication conducted carried out through a no-reply address. It creates and impacts that a business is not interested in hearing what a prospect or consumer has to say.
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In a promotional email, you always allow your readers to respond you back. If they have any question or comment after receiving your email, then they should reply to your email by just clicking on the reply button.
The replies from users should be encouraged and direct communication with them. In many cases, just the pure ability to get replies can turn your dissatisfied customers into an entirely satisfied consumer from your brand.
Tip 7. Avoid Spam Filters Triggering
I recommend you to do everything possible to prevent triggering the spam filters. We all know nowadays spam filters are very powerful. Spam filters deploy an amount of filtering rules that are needed to be followed to maintain your email out of the spam box.
Here are few of the rules:
- Avoid using All-caps in Subject lines
- Don’t use spam triggers like opportunity, cheap, save money, buy, cash, affordable, urgent, order, no fees, save up to, discount, free, guarantee, incredible deals and a lot more.
Tip 8. Always Be Prepared for Holidays and Seasons
Each holiday and each change in the season convey creative and commercial potential. Such changes can be used to encourage e-commerce sales. To get ready on time for the forthcoming wave of sales, build 12 months newsletter calendar. Add every essential holiday and particular events in calendar planning. Note that if you wait too long, your consumers will have already choose to purchase from your competitors.
Any additional efforts that put into designing and conducting your email campaigns can pay back you with a better consumer response and an optimize in sales. Hopefully, this post has provided you few ideas that you can apply and experiment with. So now this is your turn to work out the details and get the maximum benefits of email marketing.
Ask here, and I will get back to it very soon.