Every single blogger wants to balance their approach to publishing and to participate in social media to help to build a loyal audience and community. But social media is a different channel and can get difficult for bloggers to remember all the things that make up the workload. That’s why the social media checklist is important for all the bloggers and marketers.
For some of the marketers, they don’t know where to start and what are the things to cover on social media checklist? Scroll down and see well described and why checklist is necessary to build a loyal audience, community, and the most important factor your business brand.
Complete Social Media Checklist
#1. Daily Social Media Checklist
Reply To Every Inbound Social Messages
The great place to engage with everyone who also wants to engage with you is Social Media. And if you can reply everyone on social media then you are doing better than 75% brands on social media.
So first and foremost if you receive messages on your social media it is important that you reply everyone as quickly as you can. Sprout Social Index has found that consumers expect brands to respond on social media for their inquiries in first four hours.
Replay and Keep tracking on Social Media for Key Phrases
Few times it may happen that instead of your brand page some people mention you with the key phrase. So make sure that you keep track on social media for the major phrases which indicate someone is mentioning you. And be sure that you create a conversation with them too.
Discover Your Potential Audience and Start Engage with Them
The great part about social media, you can use some neat ways of social media monitoring to find phrases which indicate someone is interested in knowing more about your brand. So make sure that you discover your potential audience with the essential phrases and start to engage with them.
Make Discussion with Brand Advocates
Some of the biggest promoters are likely the people you are work with like your brand advocates. Your brand advocates are those individuals who are happy and love to recommend your brand to their communities. These brand advocates help you with sharing your content or even help you to sell your product by advertising your company or product with their friends. So it is essential that your keep a running list of these users these help you achieve long-term benefits.
Schedule Your Social Media Content Calendar
Scheduling your updates ahead of the time is key to a successful strategy of social media, and perhaps this is the number one time-saving tip for social media. Scheduling your social media content can help you to optimize time and encourage your followers to engage more on your each and every social media posts.
When it comes to the scheduling of what to post! Many of the people get stuck in here. But I am grateful to share some of the best practices that I refer and highly encourage you to experiment them all.
- Post 6-9 times per day on Twitter
- Post 1-2 times per day on Facebook
- Post 1-2 times per day on Google+
- Post 1-3 times per day on Instagram
- Post 1-2 times per day on LinkedIn
- Post 5 or more times per day on Pinterest
- Keep Track on Update of Social Media Industry
Currently, I am using Hootsuite to manage my social media campaign scheduling. There are 3 more tools, which I recommend.
To take total advantage of social media channel, it is important that you constantly stay up-to-date with the updates of social media. For that do a bit of research on newest tools and best practices. Make sure you check for regular updates and announcement of new features of tools you use.
Construct Unique Images
A great factor to start is with the unique image just because it is the amazing way to the showcase of your talent that encourages people to make it more shareable. Spent some time to create compelling and unique images and if you want to turn one image to get more shares, optimize each image for a different social network. Refer social image resizer tool to resize images for individual social media channels.
Keeping Your Eyes on the Competitors
Any businesses need to spend a little time watching their backs and looking at what their competitors are up to. Take a look direct to your competitor’s profile as well as other companies in your niche and identify the gaps in the marketplace which they are not filling. So find the way to fill these shortcomings either using content or providing products services.
Construct New Content
To increase followers and more engagement, it is vital that you keep your social media calendar full with useful and unique content to share with your audience. But if you want to increase your followings that means you need to create some robust content to keep your audience interested with your upcoming posts too. So here I have shared a great list of the content type that you should try and share with your audience.
- Blog posts
- Webinars or polls.
Manage Your Personal Profile
To make your social profile look professional, it is vital that you spent some time to make little bit changes to your personal profile. The benefit of doing this all by yourself drive many followers and of course also having this substantial presence help you to gain the credibility for your brand page.
Spent Some Time to Make Your Brand’s Powerful Position on Social Media
To build a powerful position of your brand on social media channels you need to take an essential step and that is thinking about your brand. Spending time to think about your brand will help to gain the dominant position. For that go through your product and your overall social shares to make sure the messages you are creating that suits to your brand. With this also have a conversation with individuals of your brand team to fully grasp the idea of how you can build a powerful position of your brand on social media channels.
#2. Weekly Social Media Checklist
Interact with Thought Leaders
Optimization of the brand also needs a group of thought from leaders that not only help the brand to drive more traffic but also can help the brand to gain lots more new trends and strategies too. So building a strong relationship with thought leaders is also a good thing. Make sure that you do this very passively to avoid annoying these very busy individuals.
Interact with Marketing Partners
Weekly checklist items also involve interacting with marketing partners, and this means if you are running joint marketing campaigns then it is important that you interact with those joint companies on social sites. The idea behind this strategy is to practice making one-to-one interactions with your marketing partners in your industry.
Have Discussion about New Strategies with Your Brand Team
If you are running a brand on massive basis than your brand might have a huge team to organize your social media accounts. It is essential that you spend some time to have a conversation with them about new strategies and trends in your industry. As well as find the ways to use those strategies that work well for your brand.
Map Up Your Calendar with Future Events
Mapping up part of your social media content in advance is well worth it. Few times it may happen that your company is hosting or attending an event that time is scheduling your social media content calendar with those future events is a great strategy to map time-sensitive content. Update your social media calendar with your next event with supply them with your social media profiles or pages.
Analyze Your Social Media Data
Social media is full of golden nuggets of information about your brand or your company’s portfolio. Analyzing your social media data can help your brand to mine those hidden treasures, which helps and enhance existing products and services as well as customer support, better target marketing efforts, innovate new markets and most significant gain a competitive advantage. There are some great social media analytics tools available to help you to analyze your social media data.
Advocacy Makes all easy for your team to share
Advocacy is the best idea to encourage your team to share your content and advocate for your brand. Advocacy makes easy for brands to upload content such as blog posts, webinar invites or many other types of content. With the different type of content, you can scale some impressions you receive on each piece of content. You can also use employee advocacy tool to encourage your team for sharing and run reports on your brand success.
Be the Part of Twitter Chat
These micro-communities are the best group of individuals who share their thoughts and ideas with experts in their industry. Take advantage of being a part of Twitter chat to grow your social media following amongst a relevant community.
#3. Monthly Checklist
Perform Social Media Audit
Auditing is the most effective way to gauge your brand’s social performance that helps to plan how to improve it in the coming one. By laying out all the data, an audit provides a unique opportunity to see where your brand stands. So running a social media audit is very important to measure the success of your social media campaigns.
Be a Part of Local Social Media Events
Make sure that you also take part in local social media events this is the great opportunity to make a connection and build a relationship with new people in your industry, and you can also find something new in your area too.
Take Some Break From Social Media
This is also known as social media vacation. This is simply a time away from social media. The reason behind taking a break from social media for few days helps you feel better physically and mentally too. Yes, you have heard the right. Social Media breaks make me feel better physically (Creating social media posts) and most important mentally so that I can leave my person life as well. Try and step away from social media to avoid burnout and relax for few days.
Team Up with Other Departments
Team up with other departments or people from different sections moves your brand more effectively towards to its goals, creates great flexibility, engage with remote employees, appeals to the tech-savvy and also helps new employees to get up to the speed. Coordinate with departments and see how you can support their goals.
#4. Quarterly Checklist
Analyze Performance Reports
Creating a social media report quarterly can be the key to explaining your progress/success on social media. It covers overall brand reach, and the number clicks you drove to your brand posts, response speed, and many other things.
Review to Your Stakeholders
The primary reason behind reporting to your stakeholder is communication. Team members and leaders create a report and inform the overall status and progress of the team and the brand, along with essential information like your company’s team achievements and concerns. Also, this report includes the information about strengths, weakness, opportunities, and threats.
Adjust Your Goals
The best part of social media, it is entirely dynamic so when your brand’s strategies change you can also fit your goals. And yes according to the trend, you can also modify the goals. Changing goal could be a bit of challenging, but it is worth to change according to the strategies and new trend.
Evaluate Key Performance Indicators
The main reason behind this is to measure whether or not you reach your goal, which you have set for yourself. Overall, KPI helps you to clarify the performance exceptions, manage more objectives, hold people accountable and many other things to measure your performance to reach the goal.
Assess Team Capacity and Needs
The main aim of assessment of team capacity and needs whether or not you need an additional team member. And could you have completed more tasks and tested new ideas with some help or not? And if you found your answer in positive then this is a something to consider.
Re-evaluate Your Social Crisis Plan
Crisis can easily spread on social media and quickly damage your brand’s reputation. It is very important that you re-evaluate your social media crisis plan and make sure that your strategy is up-to-date in case the worst happen.
So, this is it. I am sure that you can beat and achieve your social media targets by following this complete list of social media checklist.
I love to hear from you about what tasks are included in your daily workflow? Is it weekly or monthly?
It would great for me to learn from you and to pick up new tips which you might be open to share! Share those tips here in the comment section; I’ll look forward to having the conversation with you.