Every business strives to brand itself to get better clientele and cultivate trust amongst masses. Each one of us is looking to build up a personal brand to raise the target audience and our reach in this digital world. We all want to stay ahead of the game by owning an audience who recognizes us and contribute to our venture.
For instance, if you are a blogger and have a website with a brand name that people can associate with. The next time you publish a blog, people will recognize you instantly with your branding and your blog becomes valuable day by day.
To learn how to build your personal brand using WordPress, let us guide you through 8 essential steps to make sure you have an edge over your competitors –
How to build your personal brand using WordPress
#1. Take a moment to determine your ‘Ideal Self.’
Whether you are an entrepreneur, small business person, medical practitioner, professor, real-estate broker or perhaps a student; in today’s data age, everyone can Google your name and learn a lot more about you than you can imagine. Creating a personal brand lets you showcase yourself on the internet.
Personal branding helps you to earn trust, which by itself is invaluable. Other perks are – you can construct a following, become a believed leader, make friends, and discover a lot of new opportunities.
#2. Build a Personal Website
The first thing you have to do is to build yourself a website.
Although having social networking profiles is good yet they come and go. You’ll need a platform where you can submit whatever you want, a platform where you are the primary focus. Building a website with WordPress is
incredibly easy. You will need a domain name and a WordPress hosting service to start with.
#3. About Me Page
After setting up your personal website, the next action is to create an “About Me” page that explains who you are, what you are doing, and what you certainly can do for the audience. To make the ‘About Me’ site more extraordinary, you can share your reports, add a timeline design, and use various other creative elements.
#4. Contact Page
A lot of people don’t wish to communicate with you through social media. This is why you will see contact pages on almost every website over the internet. You have to add a contact page on your website with details on how users can send you an instant message. WordPress does not come with a built-in contact form. However, there are some outstanding contact form plugins that you can install.
#5. Construct a content calendar
What type of content do you intend to share? How frequently do you plan to pin, tweet or Instagram? Have you been a blogger or Vlogger? What material do you have scheduled for the following month? If you’re making content, how will you anticipate getting it publicity? You will need to find answers to all these questions.
#6. Create a Portfolio
A portfolio is essential for building your personal website because it shows instantly everything you can do. Even though you do not promote any services or products through the personal website, it is required to create a portfolio to display your most successful projects and works.
The portfolio could be a properly designed page with a gallery or a listing of links to samples. You can feature your projects and works on the website homepage using a slider.
#7. Going Social
Going social can boost the audience, increase followers, and above all helps to build up your personal brand. Hence, you must make your social profiles visible to the website guests so that they’ll share your content, follow you and get in touch with you quickly via Twitter, Facebook, Instagram, LinkedIn, etc.
#8. Set up Appointments and Consultation
If you offer skilled support and assistance to users, then your WordPress website can be used to handle arrangements. You can sign-up for a service like Clarity allowing users to guide your timeline to obtain particular advice.
So, whether you are an individual or an entrepreneur, building a personal brand will certainly make you stand out and seek business opportunities. Follow the above-listed guidelines on how to create your personal brand using WordPress and get yourself started.