Even though many consider email as being obsolete, it is still the most effective solution for connecting with the audience and keeping them updated with the latest content on a regular basis.
This is where Email marketing becomes one of the basic principles of an internet marketing strategy. Frequently it was the only marketing tool available to webmasters. It becomes essential whenever you are pursuing amount of leads for marketing your brands and products. With so many tasks to manage, like:
- Handling an auto-responder
- Managing subscription of your customers
- Sending of emails to your potential customers
- Sending out follow-up emails
This can be a very daunting task. That is why an email marketing tool becomes a very essential marketing tool for webmasters and companies which help them manage their email lists and is designed for ease of use and comfort.
Email marketing is now becoming a priority for any webmaster or blogger in 2017. So are you looking for the email marketing tool? Selecting the best email marketing service can have a considerable impact on the success of your marketing campaign. In this article, I will review the 6 best email marketing services for small businesses. But before we see why email marketing is important.
Why is Email Marketing Important for Any Online Business?
Email marketing is one of the most cost-efficient marketing strategies. It is easy to manage, and gives you full control and allows you to build direct contact with consumers. There is a certain reason that shows that why Email Marketing is essential for any online businesses.
Email brings 40X more consumer order than social media: It is a fact that social media channels play a huge role to bring new visitors to your site every day. But to turn those casual visitors into your potential audiences then you need their email addresses. The statistics on the benefits of email marketing over social media are pretty impressive. There is also one study that shows that email is 40X better than social media channels for consumer order.
Email is cost-effective: Email is very helpful for those who have small businesses and want to compete with big guys. Email is surely an easy, quick and very low-cost way to reach an enormous amount of consumers. Even you can offer follow-up opportunities for readers with just a single click access to your site or a particular page on your site. For each dollar spent on an email marketing campaign, an average return is $44.25.
Email is customizable: Unlike social media channels, you can build partition of your subscribers into lists base on their spots in your sales funnel which provides you for generating and providing messages and information that are particularly appropriate for them and that present them with value.
Email is actionable: Believe it or not but as compared to social media channels email is workable because you can request your consumer for a reply, a forward, a click-through, or/and purchase. Through email, you can get an immediate result of any of the above action.
Email can be measured: This is one of the great things that I like about email is the right tool, you can have an idea of who are opening your email and what s/he is doing with it. You can even use the metrics and split testing to customize and improve your marketing strategy right away.
According to Emailmonday, 91% of internet users check their emails at least once in a day, and mobile users check even more frequently.
So, there are some of the reason that makes email marketing strategy must have a strategy for every online business. As I have mentioned in my very first line that many people believe that email has become obsolete, but it is not. You should try planning a solid strategy for your email campaign and get the tools that help you make it a successful marketing strategy.
If you are struggling in finding your best email marketing tool, I have compiled one list of 6 best mail marketing tool so let’s head over to the list.
6 Best Email Marketing Tools
MailChimp is the most popular email marketing service, providers. They provide a very easy-to-use interface with great tools and excellent support.
This tool integrates beautifully with WordPress, Shopify, Magneto, and many other platforms. If you are a WordPress user, then you can find its plugin, install it and connect it to your MailChimp account. However, if you are not WordPress user, only establish an account and connect it to your site.
Great features that this tool offers to their users.
- This tool helps you track all of your emails such as who opens your mail, who’s forwarding it, who’s responding to a CTA, and so on.
- With this tool, you can easily create email templates for a different group of your consumers, seasons, and so on.
- It also manages your subscribers by partitioning them into groups for targeted mail.
- This tool lets you set up automated delivery on a schedule you develop or on a more permanent basis. So whenever you publish something on your site or a blog, it will send out to lists you designate.
- This tool also creates a customized sign-up form on your blog or site.
- It also receives metrics reports, but that depends upon what plan you have chosen.
MailChimp offers a forever free plan that allows you to send 12,000 emails for up to 2,000 subscribers. Besides free plan, there are two more paid plans one is Growing businesses, and another is Pro Marketer plan. With each plan upgrade the subscribers, email, and metrics report you receive expand as well.
There are huge amount of advanced features that MailChimp offers. This tool is very well-known because it is comprehensive, and even it offers very reasonable pro plans which could be affordable for a mid-sized or large-sized organization or company.
They offer their support by email, live chat, and a huge knowledge base with videos how-tos, and tutorials.
GetResponse is a widely popular email marketing solution. It is extremely easy-to-use and does easier mail marketing for small businesses and absolute beginners. This tool is a cloud-based tool which comes with pretty impressive features.
Here are few its great features:
Over 500 top-notch templates: It offers 0ver 500 templates that automatically convert to mobile device version. As you edit the template, you will instantly see how it will look on smartphones and tablets.
Autoresponders: Getresponse helps your subscribers succeed at improving their skills or reaching their goals with relevant offers. They help you schedule your time-based and action-based messages to automatically build tailor-made programs that will ultimately match your subscribers’ requirements and interests.
Analytics: With this comprehensive functionality they view engagement and effectiveness stats like who’s opening your mail, CTRs, and goals reached in real time and as they change hour by hour. Typically, they discover your subscribers’ activity patterns and improve the performance of your campaigns.
Landing Pages: Getresponse offers hundreds of high quality, responsive landing page templates. All of the landing pages are fully mobile-responsive templates. With its built-in drag-and-drop editor, you can start to move, rescale, resize, crop, group and reshape any element of your landing page.
Webinars: With this, you can create webinars, and invite a particular group of subscribers through your emails.
A/B Testing: This tool also offers split testing that helps you find which subject line gets the most opens? Which call-to-action gets the most clicks? What is the best day to send your message? It’s A/B testing is easy to test, analyze, and tweak your emails for optimum performance.
Support: They offers phone support (9am-5pm EST), email support and live chat support along with various online tutorials and resources.
As you can see their functionality are pretty impressive, however, pricing is a bit different with this tool because it is based only on a number of some subscribers you have. From that point, you can send as many emails as you want. You can also find great discount but only if you decide to subscribe for a year rather than going with the monthly plan.
OptinMonster is another best lead-generation email marketing tool. It allows you to create beautiful attention grabbing opt-in forms that convert well. OptinMonster provides you the power to convert your site visitors into subscribers and customers. Their simple goal is to help you get more email subscribers. There are over 300,000 websites that use OptinMonster lead generation tool to get more email subscribers.
What features you can enjoy with OptinMonster?
Beautiful Optin Form Designs: OptinMoster builder allows you to build visually stunning optin forms that are increased for the highest conversion rates. You can build different types of optin forms like floating bars, lightbox popups, after post forms, sidebar slide-ins, welcome gates, and a lot more.
Exit-Intent Technology: Whether you know it or not but over 70% of visitors who abandon your site will never return. But with this tool’s exit-intent technology you can detect visitor behavior and prompts them with a targeted campaign at the precise moment they are about to abandon.
Page Level Targeting: With it, you can even show a targeted message on a particular page or category. Their offers page level is targeting module that allows you to target individual pages. Thus you can create a hyper-targeted list.
Split Testing: Their easy-to-use split testing module lets you take your conversion rates to the next level. It tests different content, its headlines, layouts of your content and styles to see what converts the best.
Actionable Insights: With their built-in analytics you can analyze clicks, views, and overall conversion rates. Just put and get the stats that matter.
Integration with all Major Email Marketing Tool: OptinMonster integrates with Aweber, MailChimp, Constant Contact, Campaign Monitor, and MadMimi, iContact, Infusionsoft, GetResponse, Feedblitz, OntraPort, Mailpoet, SendinBlue, and all custom HTML from scripts.
Their monthly plan starts at $19, they also offer an annual plan which starts at $9.
SendinBlue is much like MailChimp. It is available for both WordPress and non-WordPress sites, that covers all of the features of MailChimp and accommodating to both beginner and advanced users. Their free plan allows all of the features, but there is a limit of 9000 emails per month.
As we all know that newsletters have to be great marketing tools, and a lot of businesses use them to keep their subscribers notified of changes, events, new services and products, and so on. Like other email marketing service provider, SendinBlue also offers free newsletter service, and this is free forever.
SendinBlue is also available in WordPress plugin so this kind of great thing for WordPress users. However, if you are not WordPress user, then you can set up SendinBlue account and connect it to your blog or site. It is much like MailChimp.
SendinBlue has one outstanding feature that is text messaging, in addition to all of the email and metrics options. There are times when potential consumers should receive text messages about your special deals set up only for them, so this is kind of perfect way to reach them on-the-go.
#5. Vertical Response
The vertical response is another free email service that provides all of the essential features in it basic package.
Features of Vertical Response
- Among their variety of templates and designs, you can choose any of them and can add your compelling content marketing text and images as per desired, and in addition moving them around until you have just what you want.
- With this service, you don’t need to adjust your email for a mobile device. This tool automatically adjusts all the emails for mobile devices.
- They also set up the automatic delivery in advance.
- Like GetResponse this tool also offers autoresponder function, which welcomes new subscribers or thanks customers for making any purchase from your site.
- It provides easy to read a report about your email campaign that also provides key stats so you can keep what’s working and what is not.
Like all the others, there is a free plan which is limited to subscribers and the total number of mailing a month. However, for a small business owner, this is a great tool, and you can opt for the paid plans as you grow.
Benchmark is another great email marketing service with an intuitive design, which is particularly essential when you are new to building email campaigns. With the wide variety of design they offer great features.
Features of Benchmark Email Tool:
- As I have mentioned, if you are a beginner then creating email campaign with a variety of templates’ designs is very easy.
- Benchmark is SaaS service.
- If you are non-techies, there is drag-and-drop editing feature; then it also offers code editing feature.
- It offers all the normal features of grouping lists and automating delivery.
- This tool is built for small businesses, and the metrics are also very basic.
Benchmark’s basic plans are inexpensive, and as like MailChimp, they offer a forever free plan if the company is okay with small Benchmark logo in the lower corner of each email. Benchmark is also entirely free for any non-profit company.
After reading this post, now you understand why Email marketing is this much important. Email marketing is the strong strategy to generate more traffic and turn visitors into a potential audience. With strong email campaign, you are able to generate lots of revenue. All these marketing tools offer free campaigns to get started with.
While most email marketing services offer the same features, few are easy-to-use than others, and some offer more for free. But however, when you choose any email marketing tool to make sure it contains following features:
- The potential to quickly and easily design attractive emails with the help of templates, colors, and images.
- The potential to set up differentiated groups so that you can target emails based upon the kind of subscribers.
- It should contain auto-respond and auto-delivery features. This will help you personalize your communications and schedule your email deliveries on a schedule that you are going to set.
- Opt-in box creation
- Customer support and tutorials
- Usable analytics reports
- A/B testing comparison
- So, keep these things in your mind and choose email marketing tool for your online business.
Ask here, and I will get back to it very soon.