When sharing on the social media, you get more reshares, clicks, favourites, and replies – if you use images in your text. Images help to increase engagement to a great extent. It was found out, in an experiment, retweets that had images were more than 200% for updates in comparison to those that did not have images.
It is abundantly clear that images greatly boost your social media marketing and social campaign, and you cannot afford to ignore this fact.
Images can be used for both commercial and personal reasons for updates on social media. Square images should be used on Facebook; on Pinterest and Google+ they must be vertical and images on Twitter must be in the ratio of 2:1.
But how do you get the right image to suit your text? The answer is: from dozens of resources and tools that create the most amazing visuals. In this post, we’ll see how 15 of them will brighten up our social media endeavours.
Easy-to-use, Canva has premade templates, custom sized images, cool fonts and more for all social media platforms. Image creation is very easy on Canva, particularly if you are a non-designer.[clear]
Skitch appears with just a click and drag over the spot you want to cut. You can point to and blur things and circle them, plus add text with a few fast clicks. People keep returning to Skitch because of it’s easy and excellent annotation features. Skitch comes from Evernote, and so it allows you to store and save all screengrabs into a folder of your choice from Evernote.[clear]
CloudApp helps you to store images online and get linked to the visuals for quick sharing. Amongst their advanced features is Mac app for free downloading and more. This tool is extensively used for internal sharing of visuals. After your image is created, CloudApp can put it automatically on your clipboard. Ask the app for the URL so you can speedily paste/download when the visual is ready.[clear]
Infogr.am is perfect for infographics. The app embeds maps, videos, charts and more. If you write articles backed by heavy research and blog posts that are data-dense, you will want to share information in the form of an image. Besides creating great infographics, Infogr.am, boasts of a good graphs and charts editor.[clear]
Easel.ly has interactive layouts which allow you to embed photos, charts and more. You can use ready-made templates or build the infographic as per your requirements. You can start with a premade template — which you customize yourself — or you can do it all yourself. Easel.ly has a large number of shapes, icons, and similar things which you can D-a-D into your editor.[clear]
The photo file that you upload to Smush.it! Gets reduced to the correct size. Optimized images load quicker and allow a faster upload when sharing. When you use plenty of big images Smush.it helps to bring them to size.[clear]
With Snapseed, you can enhance and edit images very quickly. You need not be an expert in photo editing for Snapseed’s software is simple to handle[clear]
BeFunky is a one-stop tool meant for collages and graphics. The interface is user-friendly, and customization is thus simple. You can select a layout that best suits your needs. Different layouts are available based on various functions, such as blogger resource, social media header, small business template, etc.[clear]
Creative Market has a vast catalogue of premade templates, fonts, stock pictures and mock-ups and is meant for heavy designers. It gives six products free each week. Creative Market is best for design lovers. Its elaborate catalogue is very useful and convincing.[clear]
Recite creates photos from quotes. You have only to write your quote in the text box, select a template and click! Recite allows you to choose a layout from many templates.[clear]
Visual.ly is used to get in touch with professional designers to assist you in your work. Visual.ly is useful for creating premium creative and visual content.[clear]
Unsplash offers you stunning photos shot by pros — 10 pics in a 10-day period. You can use any of them for free! Unsplash has many free, high-resolution pics so you will not have any problem in finding the right pic for your use.[clear]
Piktochart helps you to build custom infographics from pre-built templates or scratch. In a way, Piktochart is one of the most easy-going infographic design apps for creating high-resolution pics.[clear]
PowerPoint is a presentation which you would think does not fit into idea of image creation. Software might not be the first thing that comes to mind for image creation, But many amateur designers use its templates and tools to create images. Imagine slides are images, and can easily be edited in PowerPoint. Photos can use as background in the slide, add colours and text, graphics and icons. Store the slide in the software, save it as a visual – and you’re ready to go![clear]
Placeit is meant to create beautiful images which you can place on your blog, homepage, service or app. Placeit allows neat amalgamation with the address of your website and its video and photography. The interactive video at Placeit enables users to scroll through the website easily.[clear]
Marketing on the social media will not be effective without images. Today, this is being emphasised again and again — a post with images will get more engagement. The challenge is: how to share stunning images many times on a single day on a whole lot of platforms and still maintain a seamless workflow. It’s a tough thing, particularly when cost and quality are taken into consideration.
Tools that are simple to use – as listed above – solve these problems and enables you to create fantastic imagery and still save money and time. The 15 tools described in this write-up are just the tip of the iceberg; you’ll find much more to help you in making your social media images stand out.